Our business model: 6 Scalable Revenue Streams That Grow With Usage — Not Fees

Our value creation process shows how Ma3roofy draws on Egypt’s local talent and tools, called service inputs, and transforms them into solutions — daily household and business support that improve life for clients while empowering workers and communities.

Our value creation process begins with local resources called service inputs.

We have identified six kinds of service inputs that power Ma3roofy’s ecosystem:

Skilled labor capital
Digital and platform capital
Community trust capital
Operational and mobility capital
Training and standards capital
Cultural and relational capital

Together, these inputs directly shape our platform — connecting people with reliable services and creating fair work opportunities across Egypt.

Commission per Task

Sliding % paid by client, capped for fairness across regions.

Featured Listings

Helpers can pay to boost visibility in search results.

Urgency Fees

Customers pay a small premium for last-minute bookings

Bundles & Recurring

Weekly/monthly bookings or seasonal service deals.

Corporate Bookings

Small businesses can bulk-book trusted help for routine tasks.

B2B Sub-Portals

Dashboards for SMEs, Airbnbs & clinics.

Skilled Labor Capital

The practical skills, motivation, and diversity of Egypt’s informal workforce — from cleaners and tutors to electricians and designers — form the heart of Ma3roofy.

1,200+ service providers registered across Egypt by Phase I
87% 5-star job satisfaction rating
60% of workers are women, young adults and underserved workers

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